Schema Routecore
Visibility measurement programmes for trade marketers in Bangkok and across Thailand—share of shelf, eye-level placement, and secondary display exposure.
We walk your agreed retail panel, quantify brand and competitor facings, and return photo-backed visibility scores your trade team can brief the same week.
Field teams measure linear and facing share for your SKUs against competitors on the agreed category bay. Each store returns a visibility score, photo strip of the shelf, and notes on blocked or buried placements. Trade marketers use the results to brief distributors and retailers on where visibility is slipping before the next promotional window.
Programme detailsExtend a shelf measurement into eye-level audits, secondary display checks, or a recurring scorecard programme.
Score whether priority SKUs sit in shopper eye bands and primary sight lines on the floor.
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Measure presence and exposure of gondola ends, islands, and temporary stands against the trade brief.
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Recurring measurement waves with comparable KPIs across a defined Thai retail panel.
Learn moreClear definitions, disciplined floor work, comparable scores—without inventing urgency for retailers.
Share planograms and visibility KPIs. We lock scoring rules before the first store opens.
Field teams capture share, height bands, and secondary exposure with photo evidence tied to store IDs.
You receive a structured scorecard with critical visibility misses prioritised for follow-up.
“Their visibility scores showed where our hero SKUs disappeared below eye level—something distributor photos never made obvious.”Trade marketing manager, personal care brand in Greater Bangkok
Practical observations from Thai retail floors for brand and agency teams.
How trade marketers separate true share-of-shelf from temporary stockouts when measuring brand exposure.
Sight-line checks that separate decorative builds from displays shoppers encounter on the path to category.