Defining Visibility on Bangkok Hypermarket Floors
How trade marketers separate true share-of-shelf from temporary stockouts when measuring brand exposure.
Visibility measurement fails when every empty facing is treated the same. Temporary out-of-stock, delayed replenishment, and lasting planogram loss look identical in a casual photo. Our field method starts with the approved facing map, then checks depth behind the first row before scoring a gap as a structural visibility miss.
Auditors also note time of day and whether competitor SKUs have expanded into the empty bay. That context helps brand teams decide whether to escalate with the retailer or schedule a restock follow-up.
Across Pomprap, Bang Na, and suburban clusters, a shared definition of share-of-shelf and eye-level hit rate keeps multi-store scorecards comparable week to week.