Visibility panel
How Schema Routecore turns a trade marketing brief into a scored, store-level view of brand exposure across Thailand.
From panel design to handoff
One purpose: make shopper-facing visibility measurable for brand and distributor teams.
Design the panel
We confirm retailer banners, store count, visit windows, and which KPIs matter—share of shelf, eye-level hit rate, secondary display exposure, or a blended scorecard. Travel outside Greater Bangkok is planned with you up front.
Lock visibility definitions
You supply planograms, display kits, and priority SKU lists. Together we define what counts as visible so every auditor scores the same way in Pomprap, Bang Na, or upcountry stores.
Run measurement visits
Field teams walk assigned panels, capture evidence, and note critical visibility misses that need same-week intervention. Visits respect retailer access rules and your confidentiality requirements.
Deliver the scorecard
You receive store-level visibility scores, photo references, and a prioritised corrective list. Recurring programmes add wave-over-wave trends so trade marketers can track exposure quality.