Secondary Displays That Actually Get Seen
Sight-line checks that separate decorative builds from displays shoppers encounter on the path to category.
A gondola end can be perfectly built and still invisible if it sits off the main traffic path or behind a seasonal fixture. During secondary display visibility checks we score not only presence but approach angles from the store entrance and category approach.
Brands that brief clear sight-line requirements and fixture conflict rules see higher exposure scores. Audits that only tick “display present” create false confidence for trade marketing ROI.
We recommend pairing each display type with a short photo standard so agencies and field teams share the same definition of “visible.”